[ 온라인 카지노 사이트 최영호 기자] Alejandro Di Trolio is a globally recognized creative leader and the European Creative Chairman at Cheil. This year, he returns to Busan as a member of the Executive Jury for MAD STARS 2025, the international advertising and marketing festival held in Korea. Alejandro believes that advertising should go beyond simply delivering a message and serve as a creative tool to address real-world social challenges. He emphasizes the relationship between creativity and technology, stating that technology is not the enemy of creativity, but its greatest ally, and offers deep insight into the new possibilities and responsibilities that lie ahead in the age of AI.
You are returning to MAD STARS again this year, now as Jury Chair. How do you feel about taking on this new role?
바카라 feels incredible to be back. Experiencing the festival as a jury member was already inspiring, but leading the jury this year is truly a dream come true. I’ve always held MAD STARS in high regard as one of Asia’s most important awards. Now, coming from an Asian agency, working with Asian clients, and having the privilege to guide the jury in selecting the best global work here in Korea, 바카라 really feels like closing the loop on a personal and professional journey.
What do you think are the strengths or unique characteristics of MAD STARS compared to other advertising and marketing festivals?
What truly sets MAD STARS apart is the strong presence of Asian networks. While 바카라’s undeniably a global festival, 바카라 offers the unique opportunity to connect more deeply with both established and emerging talent from Asia’s creative and marketing industries. That’s incredibly valuable and inspiring. And of course, the location (Busan) is another distinctive highlight. 바카라’s a fantastic setting to discuss creativity, connect with peers, and immerse ourselves in Korean culture.
During this year’s judging process, what criteria did you focus on the most?
For me, the most important criterion in digital and innovation this year is that advertising must go beyond mere communication. Awareness has its place, but audiences today are looking for solutions, not just messages. The world is facing significant social challenges, and brands should be ready to offer solutions—or at least try. If brands have the budgets to promote themselves, why not allocate part of that investment to solving real problems? This isn’t charity, 바카라’s an opportunity to rebuild trust, strengthen connections, and increase brand relevance.
The theme of MAD STARS 2025 is “Advertising: The Era of AI in Advertising & Marketing.” What are your thoughts on the role of AI in this field?
Brands have the power to shape a better society by using technology in ways that go beyond driving sales. AI is an open canvas; 바카라 can be used simply for targeting, or 바카라 can be applied to solve real human problems. I’m not suggesting brands should play the role of Robin Hood, but AI offers unprecedented possibilities to address real-world challenges. Incorporating 바카라 into marketing and PR strategies can deliver faster, smarter, and more impactful results. The potential is enormous, 바카라’s time we take full advantage of 바카라 for the benefit of our audiences.
Aside from AI, are there any global advertising trends or emerging issues that you find particularly noteworthy?
Humor. Simple, smart, and timeless; humor is making a comeback in 2025 as a powerful way to reconnect with audiences on a human level. Humorous storytelling is re-emerging, and in times like these, that feels both refreshing and revolutionary.
The advertising and marketing industry is undergoing a significant transformation in terms of technology, social values, and consumer perception. How do you think these changes are influencing creative work today?
Many brands and agencies have realized that to truly connect with people, we need to offer something real, tangible value that goes beyond transactions. This is leading the industry to redefine “value” itself: not just in economic terms, but in how brands show up in society. In the past, a brand’s presence often created noise; today, with the right strategy, 바카라 can create harmony, focusing on people as a whole, not just as consumers.
What does 바카라 mean to create a “great advertisement” or “successful campaign” in today’s world?
Results. In a world where almost everything can be measured, results are the ultimate benchmark. 바카라 still drives success, but measurable impact is the true currency of our industry today.
Was there any campaign or piece of work that particularly stood out to you during this year’s judging process?
There have been many remarkable campaigns this year, more than last year, to be honest. But I’d rather not single any out, as I don’t want to influence the jury’s perspective. What I can say is that the work we’re seeing at MAD STARS this year is going to truly impress us.
In your creative journey, which advertisement or campaign has had the greatest impact on you, and why?
One of the most memorable campaigns for me remains “Inglorious Fruits and Vegetables” by Marcel for Intermarché in France. 바카라 may be an older initiative, but 바카라’s a timeless example of creativity with purpose. At the time of its launch, 바카라 redefined the notion of “useful creativity”—ideas that go beyond a clever tagline to address real-world problems through ingenuity. This campaign didn’t just advertise; 바카라 solved a challenge with creativity at its core.
Lastly, do you have any advice for young creatives or those aspiring to work in the advertising industry?
Don’t be afraid of technology. 바카라’s not the enemy, 바카라’s your most powerful ally. Ignore the outdated notion that tech kills creativity; in reality, 바카라 can elevate 바카라. Embrace 바카라, explore 바카라, and make 바카라 part of your creative DNA.
