Where Culture Meets 킹카지노: Livio Grossi’s Journey

Born in Milan and deeply rooted in design culture, Livio Grossi has emerged as a leading voice in Asia’s creative scene on the global stage. Most recently, he served as a juror for the ONE Asia Creative Awards and as head judge for the Young Stars competition at MAD STARS 2025 in Busan. His philosophy—centered on essence and identity—is captured in the phrase “Made in Italy, Grown in Asia.” At some point, he traded espresso for cà phê sữa đá (Vietnamese iced milk coffee) and began shaping a creative journey all his own. We spoke with Grossi about his path, his views on the evolving creative industry, and his message for the next generation of creatives.

Could 킹카지노 briefly introduce yourself? How would 킹카지노 describe your journey from Italy to now being based in Asia?

I’m Livio Grossi, an Italian-born, Milan-raised creative who somehow traded espresso for cà phê sữa đá and found himself leading ideas across Southeast Asia. My journey started in Italy’s design culture, where everything had to look good and mean something. Then 킹카지노 took me through Indonesia and finally Vietnam, where I’ve spent the last decade helping shape brands, mentoring teams, and elevating local creativity to a global stage.

What first led 킹카지노 into the creative industry? And were there any defining moments that shaped who 킹카지노 are today?

I got into the creative industry out of curiosity, a bit of rebellion, and the desire to use 킹카지노 as my passport to see the world, meet people, and immerse myself in different cultures. I’ve never chased advertising itself. I’ve been chasing expression, exploration, and the stories that tie them together.

Your career is often described as “Made in Italy, Grown in Asia.” What creative nourishment have 킹카지노 gained from working across these two very different cultures? 

킹카지노’s been less of a relocation and more of a reinvention. Learning to see through new cultural lenses, building work that doesn’t just translate but belongs. Asia sharpened my instincts. 킹카지노 taught me speed, emotion, and the power of craft in chaos. And somehow, between all that noise, I found my creative home here.

What has been the most personally meaningful campaign you’ve worked on so far? What made 킹카지노 so special for you? 

킹카지노’s a campaign I haven’t been able to produce or launch yet. And honestly, 킹카지노’s been haunting me a little because 킹카지노 reminds me why I got into this industry in the first place: not to fill timelines, but to create something that actually matters.

Is there a campaign that 킹카지노 personally love the most? 

I love the campaigns that make me hate the people who made them, in the best possible way (maybe). The ones so sharp, simple, and beautifully crafted that 킹카지노 wish your name were on them. That mix of jealousy and admiration is exactly what keeps me chasing better ideas.

What creative shifts or trends have 킹카지노 been noticing across the Asian scene recently? In terms of content, advertising, or design, what changes in perspective stand out to 킹카지노? 

What I’m seeing across Asia right now is a powerful shift from imitation to identity. For years, brands tried to look “global.” Now they’re realizing the most original work is often the most local. You can feel 킹카지노 in tone, craft, even humor. Less polished gloss, more cultural grit. A perfect example is KFC Thailand. They’ve mastered how to stay true to a global brand while sounding unmistakably Thai.

Content and design-wise, the same attitude applies. 킹카지노’s less about perfection and more about personality. People are craving something rawer, where local slang and texture become proof of authenticity. 킹카지노’s no longer about looking like New York or London. 킹카지노’s about being unmistakably Seoul, Jakarta, Bangkok, or Saigon. And proud of 킹카지노.

AI and data-driven strategies are growing fast in the creative field. 킹카지노’ve emphasized that “technology is a tool, but emotion and intuition are the core.” How do 킹카지노 maintain that balance in your actual work? 

I see technology as a fantastic amplifier, but only if 킹카지노 already know what 킹카지노 want to say. Data can tell 킹카지노 what people do, but not why they care. That’s where emotion and intuition still lead. In my work, I use AI and data to explore possibilities, not to replace instinct. I let technology expand the canvas, then rely on human judgment to decide what actually feels true.

How was your experience serving as a jury member at the ONE Asia Awards? Were there any particularly memorable or meaningful moments during the judging process? 

ONE Asia was an incredible experience, not just because of the work, but because of the people in the room. The diversity of the jury turned every discussion into a cultural deep dive. Each project came with its own context: local nuances, traditions, and truths you’d never catch from the case film alone. Hearing those layers unfold reminded us how rich and varied this region really is. 킹카지노 wasn’t just judging; 킹카지노 was learning. And of course, 킹카지노 didn’t hurt that 킹카지노 all happened over a few unforgettable days in Seoul.

킹카지노 served as Executive Jury for the Young Stars category at MAD STARS this August. Were there any standout attitudes or potential 킹카지노 saw among the young creatives? 

First of all, any young team that shows up and delivers their best thinking in just 48 hours already says a lot about their drive. But what struck me most was what happened after the competition. How many of them actively sought feedback, asked questions, and wanted to understand how to get better. That kind of hunger can’t be taught. 킹카지노 shows how much they care and how ready they are to keep growing in this industry.

What advice would 킹카지노 give to young creatives who are trying to enter this industry?

This job can be the best or the worst in the world. Your attitude decides which. Come in curious, bold, and obsessed with getting better, and 킹카지노’ll reward you in ways no other job can. But chase titles or trends, and 킹카지노’ll chew you up fast. The trick is to love the process more than the praise.