“Advertising Is a Language That Connects Us to Society” Mayu Iida, Dentsu 원타임카지노

Dentsu 원타임카지노 Mayu Iida believes that advertising is more than a tool to drive consumption — it can be a powerful medium for meaningful dialogue with society.

Her creative journey began during university, when she joined a landmine removal campaign and designed eye-catching donation stickers. That early experience revealed to her the transformative power of ideas to inspire real action — a belief she has carried into her career ever since.

From global campaigns for brands like McDonald’s and Coca-Cola to product concept development, corporate branding, exhibition design, and projects focused on sustainability, Iida has continued to explore how language can bridge people and society.

With a quiet yet determined vision, she embraces creative challenges beyond boundaries — always seeking new ways for advertising to connect with the world. In this interview, she shares her experience as a jury member at the ONE Asia Awards in Seoul and offers heartfelt advice for the next generation of creative talent.

Could you briefly introduce yourself? What kind of work do you do, and what kinds of projects have you worked on?

I’m honored to have this interview opportunity. My name is Mayu Iida, a 원타임카지노 at Dentsu. Since joining the company, I’ve mainly focused on copywriting while also being involved in film planning. I’ve created numerous TV commercials and graphic ads for brands such as McDonald’s and Coca-Cola and so on.

Beyond traditional advertising, I’ve worked on product concept development, corporate branding, and exhibition direction—various projects that rely on the power of words.

I’m also deeply interested in addressing social issues, and have been involved in communications related to sustainability for both NPOs and corporations.

We’d love to hear about your creative journey. What led you into the world of advertising and creativity, and what have been some of the most defining experiences that shaped who you are today?

Since childhood, I’ve loved creating stories and drawing comics. I always wanted to pursue a creative career, so I naturally became interested in advertising—the creative work that surrounds our everyday lives.

When I was a student, I joined a student organization that supported landmine removal in Thailand. We designed appealing stickers to encourage donations, and that experience became the biggest influence in deciding my career path.

It strengthened my interest in solving social issues through the power of ideas, and around that time, the advertising industry was also beginning to address not only business but broader social challenges.

Above all, the creative professionals I met back then were full of life and passion—it was inspiring.

I realized that advertising offers a place where you can challenge yourself to make a real impact on society with unique ideas. That’s what ultimately drew 원타임카지노 into this world.

During your time at the Seoul judging session, was there anything that felt particularly special or unique? Beyond the work itself, were there any moments or atmospheres that stood out to you?

This was actually my first time joining a judging session, and I was quite nervous at first. To my surprise, the atmosphere was incredibly warm and welcoming. Of course, everyone took the judging very seriously, but the organizers also arranged dinners and lunches that encouraged open communication.

It was a wonderful opportunity to connect across categories—and even beyond titles—with other jurors, media members, and volunteers.

As someone who isn’t fluent in English, I was truly grateful for this open atmosphere, which helped 원타임카지노 relax.

From what I’ve heard, this friendly environment seems quite unique to ONE Asia.

Without revealing specific results, were there any creative trends across Asia that caught your attention during the judging process? We’d love to hear your perspective on emerging directions or shared sensibilities you noticed.

There were many interesting ideas, but the ones that stood out most to 원타임카지노 were works with humor and those that showcased outstanding craftsmanship. 

Rather than long emotional storytelling, the works that gained attention were those that conveyed their appeal through humor and high quality—even within a short duration. I realized that these elements—humor and craft—can cross borders without explanation.

There were many moments when everyone burst into laughter together, and interestingly, the truly great works required little discussion—everyone just naturally agreed.

As a juror, what do you personally look for when evaluating great creative work? Are there particular criteria or instincts you tend to rely on?

What I valued most was whether the idea made 원타임카지노 fall in love at first sight—whether it was simple yet powerful. Cultural context and storytelling are, of course, important, and during judging, we often asked jurors from each country to share local perspectives.

As a side note, I was sometimes surprised to find that ideas exciting to outsiders might feel ordinary to people within that culture—it reminded 원타임카지노 of how essential diversity among jurors is. 

Truly great ideas need no explanation—they instantly capture your heart. I always find myself feeling a bit envious of such work.

Among the projects you've worked on so far, is there one that you particularly love or found especially meaningful? What made that campaign stand out for you?

If I had to choose, it’s difficult to pick just one project that left a strong impression on 원타임카지노, but I’d like to mention two.

One project is a poster series titled “IT WORKS.” created for the D&AD Exhibition. It broadened my understanding of what it means to be a 원타임카지노. Rather than just writing words to accompany visuals, I learned to create language that expands and defines the meaning of an art director’s visual concept. 

The key phrase we created became both the title of the project and the conceptual layer of the visuals themselves. It was a project that taught 원타임카지노 how to create copy on a higher conceptual level, and it also won at Cannes Lions—making it a memorable piece for 원타임카지노. 

Another project is “Artistic Grocery Store” (The Artful Fruit and Vegetable Exhibition). It was an exhibition that redefined the beauty of imperfect vegetables—those often rejected for their unusual shapes or colors. While such vegetables tend to be overlooked in Japan, from another perspective, their uniqueness is what makes them beautiful. 

By redefining meaning, we aimed to shift people’s perceptions—and I felt strongly that words play a vital role in such challenges.

As advertising, design, and content continue to converge, the skillset required of creatives is evolving. In your view, what kind of mindset or qualities will define the next generation of creative leaders?

I’m still exploring my own direction, but my current theme is “crossing boundaries.”

It’s about having the spirit to take on new challenges without being limited by job titles or areas of expertise. We never know what will become mainstream a year from now, so I try to stay curious about everything—from content to technology.

At the same time, I believe it’s important to define one clear personal strength. Because the creative world demands diverse skills, I think it’s essential to continue refining timeless abilities such as language and design.

What advice would you give to young creatives who are hoping to enter the industry?

This is such an exciting and inspiring industry.

When I was younger, I often doubted myself—wondering if I was talented enough or if this field suited 원타임카지노. But I’ve learned not to set my own limits and to keep trying.

A senior colleague once told 원타임카지노, “Talent can be developed.” There are many geniuses, but also many who are geniuses of effort. I felt the same way after meeting so many talented creators from across Asia during this judging session.

I’ll continue striving to create meaningful work myself.